Zanussi, the home appliances brand, has appeared on Cairo's OOH scene with a new campaign featuring the beloved couple Nelly Karim and Hisham Ashour. Their last campaign also featured the stars. Zanussi aims to make home life simpler, delivering simple-to-use, functional, and practical solutions. Italian style and quality are incorporated into all they do, and they proudly declare this through a flying Italian flag on the billboards.
"Your life is made easier" with Zanussi's installments over 18 months without interest, aided by CIB. Next to this fantastic offering when paying with a CIB card, Nelly Karim and Hisham Ashour lean against each other besides an array of different home appliances, such as an air conditioner, a refrigerator, a washing machine, an oven, and an electric heater. Their innovative products are highlighted by the phrase "always ahead." The professional squash player and talented actress appear in the same recurring visuals, with the new message about installing with zero interest.
Find out more details about Zanussi’s campaign here at MOOH, a monitoring out-of-home intelligence data provider working in Cairo and Dubai.
Industry: Home Appliances
Region: North Africa
Tags: Awareness Campaign | Brand Ambassador | Hisham Ashour | Nelly Karim
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