From smartphones and tablets to laptops and TVs and more, Samsung, the multinational conglomerate always coming out strong with their new releases and it shows from its strong outdoor campaigns. This time it’s all about their foldable phone Galaxy Z Fold 4. Their prior appearance was promoting the nightography series 5g on July

As shown in the visuals, it’s perceived to be a powerful and productive product. It’s basically an elegant combination of a unique form factor with naturally classic hues that turns heads with every unfold, releasing with Graygreen, Phantom Black or Beige. 

Yes, It’s surely a lot in one hand with its 6.2-inch cover screen. But, in both hands, it’s the ultimate do-more device. And when you need to go hands-free, simply you can set it down, find a good angle and leave it there while you get more done. As for the qualifications, it does more than anyone could know with its stand out multitasking features!

The campaign has hit Dubai’s OOH scene in the form of Hoarding boards and Uni-Pole.

Campaign Credits

Industry: Mobile Devices


Advertiser: SAMSUNG UAE

OOH Size: Hoarding | Uni-Pole

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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