Coca-Cola and Orange have joined forces on Cairo’s OOH scene with a multi-channel campaign, bringing together the telecommunications industry and the food and beverages industry. Coca-Cola’s last campaign aimed to reunite people, while Orange’s last campaign with Spotify featured Karim Abdel Aziz and Nelly Karim.
After taking our TVs and social media by storm, Coca-Cola and Orange spread the fact that with them, “Everyone’s a Winner!” on the summer-y visuals. Just by drinking Coca-Cola, people can win 500 MBs of internet for free from Orange. This is done by redeeming the under-lid code through the #500*Code# or My Orange app and then receiving free 500 MBs of internet. Additionally, with each recharge, one will receive 5 LE from Fawry to receive a free Coca-Cola. The offer is available on new cans and bottles with the Orange logo for Coca-Cola, Sprite, and Fanta, as stated with their logos on the billboards. “Open, drink, charge” is highlighted by a group of friends living it up in a Jeep convertible by the beach.
Find out more information about the multiple channel campaign from Coca-Cola Egypt & Orange Egypt here at MOOH, a monitoring out-of-home intelligence data provider present in Cairo and Dubai.
Industry: Telecommunication | Food & Beverages
Brand: Coca-Cola | Orange
Advertiser: Coca-Cola Egypt | Orange Egypt
Region: North Africa
Tags: Awareness Campaign | Multi-Channel Campaign | Promotional Campaign | Cross-promotion Campaign
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.