Coca-Cola and Orange have joined forces on Cairo’s OOH scene with a multi-channel campaign, bringing together the telecommunications industry and the food and beverages industry. Coca-Cola’s last campaign aimed to reunite people, while Orange’s last campaign with Spotify featured Karim Abdel Aziz and Nelly Karim

After taking our TVs and social media by storm, Coca-Cola and Orange spread the fact that with them, “Everyone’s a Winner!” on the summer-y visuals. Just by drinking Coca-Cola, people can win 500 MBs of internet for free from Orange. This is done by redeeming the under-lid code through the #500*Code# or My Orange app and then receiving free 500 MBs of internet. Additionally, with each recharge, one will receive 5 LE from Fawry to receive a free Coca-Cola. The offer is available on new cans and bottles with the Orange logo for Coca-Cola, Sprite, and Fanta, as stated with their logos on the billboards. “Open, drink, charge” is highlighted by a group of friends living it up in a Jeep convertible by the beach. 

Find out more information about the multiple channel campaign from Coca-Cola Egypt & Orange Egypt here at MOOH, a monitoring out-of-home intelligence data provider present in Cairo and Dubai.

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