The fine jewelry brand, La Marquise, has adorned Dubai's billboards and digital billboards with a new OOH campaign featuring legendary actress Ana de Armas.
The beginning of the La Marquise narrative was transforming precious stones into magnificent works of fine jewelry that were exquisitely crafted and one-of-a-kind. At present, La Marquise has developed into a prominent global chain of retail boutiques with locations in five-star hotels, duty-free shops, and significant shopping malls. Their customized approach and comprehensive portfolio, which cater to all tastes with a broad choice of elegant and trend-setting designs, have caught the attention of stylish socialites and are favored by ladies from practically every societal status.
La Marquise advertises that they use "only natural diamonds" exclusively! Ana de Armas, in a black bob and glittering eyes, sits in a vintage sports car the same shade as her red lipstick, wearing a weighty diamond ring from La Marquise. Their diamonds are the major reason they stand out from the competition and are the real showstoppers! They are cut to provide the most sparkle and brilliance possible. These glittering indulgences are sourced from mines that adhere to the Kimberley Process and the National Diamond Council standards, as stated in the visuals. The Natural Diamond Council seeks to encourage the integrity of the natural diamond industry by inspiring and educating customers about the process of making jewels.
The new, limited campaign has crossed Dubai's streets throughout digital screens and uni-poles in the second week of August.
Brand: La Marquise
OOH Size: Digital Screen | Uni-Pole
Country: United Arab Emirates
Tags: Awareness Campaign | Diamonds | Brand Ambassador | National Diamond Council | Ana De Armas
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