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Lululemon Graces Dubai’s OOH Scene, Introducing the Lightweight Performance Hijab for Fitness Gals!

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Lululemon Graces Dubai’s OOH Scene, Introducing the Lightweight Performance Hijab for Fitness Gals!

Knock knock... It's lululemon athletica at the door of Dubai's OOH scene! Here to spread mindfulness, inspire "the sweat life", as they call it, and create a vivacious community!

"lululemon" thrives on being a purpose-driven brand with values that pave the way for all their decisions. With over 570 stores in 17 Countries, lululemon creates products that transform and shape experiences for people. They create technical athletic clothes for yoga, running, working out, and more for both women and men.

Being the inclusive brand they are, lululemon has released the "Lightweight Performance Hijab," a hijabi model rocking it in "poolside" blue on the billboards with strength and confidence. The tagline encourages hijabis to be "non-stop you." For all movements, there is comfort and coverage while wearing it. This lightweight hijab is intended to go under shirts and includes an over-the-head, pinless style that keeps in place while you exercise.

The new, limited campaign has made its way to Dubai's roads across uni-poles in the first week of August.

Campaign Credits

Industry: Fashion Wear

Brand: lululemon athletica

OOH Size: Uni-Pole

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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