inDriver, the top ride-hailing platform service, is on the streets of Cairo with its first outdoor campaign. In case anyone didn't know, it's all about riders and drivers negotiating the terms of their interaction, which may be based on price, route, or other factors! Everywhere and for everyone. Ride or drive, shop or deliver, send or receive with inDriver, and most importantly, offer-your-price mobility app for fair deals.

Today, inDriver is advertising for its spectacular service in an outdoor campaign with green visuals presenting its identity. With phrase used pointing that you can set the fare the way you like which is considered their unique approach to attracting riders to their service. It's basically your drive, your way like the ad copy states. It's a win-win situation for both the rider and the driver to prove that people can eventually come to an agreement. Ride-control and, most importantly, safety first and for everyone is InDriver's top priority.

Learn more insights about InDriver’s campaign through checking out Monitoring Out-of-home (MOOH, a specialist media intelligence agency and analytic system active in Cairo and Dubai.

Campaign Credits

Industry: Mobile Apps | Transportation

Brand: InDriver

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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