Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Vodafone and Pepsi have partnered for a new campaign this month. Starring Egyptian singer Moustafa Amar and the Genie, the campaign offers Vodafone minutes when you drink Pepsi, or more Pepsi when you load Vodafone credit. Certainly an attractive promotion!
This is not the first time we see big brands partnering for a cross-selling of their products, but it is certainly one of the best examples in the Egyptian market.
The megas, Large and X-Large uni-poles portray Moustafa Amar carrying the genie in a backpack, and the genie carrying a Pepsi bottle. With an abstract city night-life background, the stars appear in the front ground and the logos of both brands in opposite sides of the ads with the wordplay slogans.
Industry: Communication | Food & Beverages
Brand: Pepsi | Vodafone
OOH Size: X-Large uni-pole | Large uni-pole
Region: North Africa
Tags: Joint Campaign | Moustafa Amar | Multi-brand campaign | North Africa | The Genie
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.