BEKO, the top reliable home appliances company, is taking over Cairo's OOH scene with its newest product, "Harvest Fresh," since its last icy cold AC campaign

"Inspired by nature, Powered by light" is what Harvest Fresh is all about, a 3-colored technology mimicking the natural light of the daily sunlight as it rises, reaches a peak, and sets into nighttime. This preserves vitamins in fruit and vegetables for longer. 

More nutritious meals and healthier lifestyles now. The billboard's visuals show the three energy-efficient colors, Blue, Green, and Red, stimulating the light of the sun over the day. First, the Blue one means it's time to awake and start photosynthesis at dawn. Green, it's midday the time of using the strongest daylight, and finally, Red, maintaining photosynthesis until dusk, getting ready for nighttime. Of course, the visuals are on their identity-colored background blue with their hotline and a 10-year warranty.

Curious to know more about Beko’s campaign location, budget, strategy, and more? You may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).

Campaign Credits

Industry: Home Appliances

Brand: BEKO

Advertiser: Beko Egypt Trading LLC

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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