The National Bank of Egypt (NBE), strikes again on Cairo’s OOH scene after its latest campaign in July 2022, this time NBE is showing off its brand new offers and possibilities provided to its users. The advert highlights that "what you’re going to pay with NBE card 1,000 you’ll get it 100,000" and “if your data have gone your money is also gone,” two different messages and visuals that each deliver the needed message.

The NBE is Egypt's oldest commercial bank. It was founded on June 25, 1898, with a £ 1,000,000 capital. The roles and responsibilities of NBE have evolved over the course of its long history to correspond with Egypt's many political and economic phases.

The visual is addressing the bank users and prospects with an intelligent representation of their newest offers and tips; as we always see from NBE outdoor campaigns, the advert message takes its pride in the visual by placing the bank’s logo on the bottom right, and the bank’s hotline on the bottom left. It's worth mentioning that NBE campaign is played on Zayed Digital Boards, ZDB is an advanced DOOH technology that synchronizes the running ad simultaneously across three screens.

To get to know more details on NBE's newest campaign, visit Monitoring Out-of-Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, for more information regarding campaign types, kinds, media plans, budgets, locations and more. 

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