Canon rises once again upon UAE’s OOH scene with a new feature, encouraging UAE’s audience to make their own mark in the world. Following its prior appearance, the multinational company showcases its extensive product portfolio on Dubai’s billboards. The “Make Your Mark” campaign ad spaces host Canon’s finest and most demanded products, including “EOS M50 Mark II”, “EOS RP” & the “G7X Mark III”. All the previously mentioned vlogging kits and equipment can be one’s means to making their own mark and creating new and innovative content to provide to the world. Each piece of equipment is spotlighted in the ads to showcase its perfected excellence and exceptional design as well as its additives, like tripods and external memory cards. The ad spaces are sleek and created with utmost simplicity in order to fully focus on Canon’s superior products. The campaign as a whole simply grants the audience the opportunity to influence and create. The ad copy notes the campaign name in Red and Black bold font upon a white background in order to bring attention to the name. The campaign struck Dubai’s billboards on digital screens (DOOH) in the first week of August.
