Vodafone, as always, never fails to cater to customer needs. Cairo’s audience is used to Vodafone’s colorful features, showcasing their beloved idols, and this time is no different. Following their last appearance with stars Soliman Eid and Eman El Sayed, the leading telecom operator features the charismatic Asser Yassin in their new outdoor advertising campaign. Vodafone Egypt shares the only way to make your summer better, which is through their newly introduced Red Family sharing feature, granting consumers the opportunity to share minutes and megabytes from your bundles with your chosen family members, in addition to being granted free calls to and from each other. Vodafone’s outdoor ad hosts the star elegantly leaning upon a fiery red convertible, accompanied by the model from the video advertising in the background. They are both surrounded by palm trees, sand, and summery doodles, highlighting the advantage of the Red Family Sharing service this summer while adding a positive and summery vibe. The ad copy translates to “Red’s Benefits are with you Wherever You Go.” Want to know more about Vodafone’s new campaign location, budget, strategy, and more, you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
