Accor’s Mercure just struck Dubai’s roads with a DOOH campaign promoting Dubai Barsha Heights Suites & Apartments Hotel. The brand created in 1973 in France, the brand was acquired by Accor in 1975. The Mercure brand appears on 899 hotels in 61 countries.

In the artwork of the brand is very simple, clean, and has a luxurious feel to it. The call-to-action is very clear and loud as the number of reservation is obvious to encourage people to reserve their preferred accommodation. The prices at Mercure Hotel Apartments Dubai Barsha Heights may vary depending on the visitor’s stay (e.g. dates, hotel's policy etc.). 

It’s worth mentioning that the website of Mercure has a very smooth user friendly experience. So you have the choice to book via phone or through the inviting website.

It’s worth mentioning that the campaign is new, limited and published in the fourth week of July.

Campaign Credits

Industry: Hospitality & Tourism

Brand: Mercure

Advertiser: Accor

OOH Size: Digital Screen

[] []

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Promotional Campaign

The Art & Science of OOH

Back To Top Arrow