With a logo defiantly addressing the Heatwave reading هتولع هنولع that translates in English as When You Get Hot, We Will Get Even Hotter, WE launched its Out of Home promotional campaign with Renowned humorist Akram Hosny, promising the users with Mega prizes including an AUDI Car, iPhone, 30x of recharge value, and extra daily megabytes. Following the latest summer taste marketing collaboration between Kimo Cono and WE, WE is re-sparking the telecoms market with another summer-y OOH campaign featuring Akram Hosny standing by a seashore on the golden yellow sands and with the pure blue sky background while holding a mobile phone with a cheery smile assuring the recharge value advantage and the extra daily megabytes. On another bulletin board, both the AUDI Q3 S Line Car and the iPhone 13 Pro were snapped in the bosom of the summer mouthpiece nature, awaiting the lucky winner. To be one of those fortunate prominent, Dial *501# before recharging, says the billboards. Detailed information and other relevant campaigns can simply be browsed here at the Monitoring Out of Home (MOOH), an out-of-home (ooh) intelligence data provider active in Cairo and Dubai.
