Paymob hits us With a new awareness campaign that highlights the company's primary service, offering the ability to handle payments anywhere and anytime; after their latest campaign in December 2021, Paymob entered the competitive out-of-home media scene in Cairo. Numerous transactions are processed by Paymob every day for entities of all sizes across Africa and the Middle East. Customers can send and receive online payments using the solutions and APIs provided by Paymob. The electronic payment solution offered online offers a wide range of payments intended to boost revenue while raising awareness and educating the market more on Cairo's billboards.

In the near future, the scene of digital payments in Egypt is expected to change as a result of initiatives sponsored by the Central Bank of Egypt, and Paymob is a key player in these activities. Paymob has collaborated on advancing the network during the course of its operations with key Banks, Telecom Operators, Schemes, and other leading financial entities.

The campaign visual is mainly focusing on showing us how it is easy to use the company's services, sketching a customer collecting payment through their precious mobile application; the visual also had the company's name in English with three different taglines written in Arabic 'download Paymob', 'collect your payment using Paymob tap', 'collect your payment with your phone.

To learn more about Paymob's newest campaign and other campaigns, check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo and Dubai.

Campaign Credits

Industry: Financial Services

Brand: Paymob

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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