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Live Light: New Phase for Kipling Launching Travel Retail Bags and Accessories on Dubai’s Billboards

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Live Light: New Phase for Kipling Launching Travel Retail Bags and Accessories on Dubai’s Billboards

Kipling, the most popular bags and accessories brand since the 90s. Best known for its innovative use of crinkled nylon and adorable monkey mascot has risen for the first time showcasing its travel essentials bags "Live Light" campaign. 

In "Kipling Live Light." Self-expression and having a hands-free way to experience the thrill of traveling are at the heart of this creative idea. Rebuilding Kipling's products revolved around constantly on-the-go customers. Kipling's strategic focus is travel retail because it is one of its top priorities to go where the customers are. They're not simply selling "luggage" bags. Above their luggage at every one of our stores is a panel that provides clients with a map of their destination as well as some travel advice. It becomes an integrated experience, making clients' lives easier when it comes to traveling. 

Increasing Kipling's selection of travel accessories. More packable, cross-body bags, waist bags, and backpacks are being released. In addition to them being incredibly functional. There is always a pouch inside of a pouch when you open a Kipling bag, and you will always discover ten to fifteen subtle elements that make the bag unique and more functional. 

The campaign is fairly new and has been distributed in the form of hoarding boards.

Campaign Credits

Industry: Fashion Wear

Brand: Kipling

Advertiser: Kipling

OOH Size: Hoarding

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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