Nothing says comfort food quite like a bucket of tasty fried chicken from the famous KFC fast food restaurant. Following their previous campaign emphasizing on their daily freshnessKFC is now having a comeback promoting their massively popular double-down sandwich. 

KFC is always impressing fried chicken lovers with their innovations and optimizing cool and drool-worthy sandwiches. Speaking of drool-worthy ingredients, the sandwich includes bacon, cheese, and sauce sandwiched between two pieces of fried chicken.  

The KFC Double Down as shown in the advertisement is challenging the idea of what a sandwich is by completely removing bread from the equation. Surely, the way it's displayed in the billboard is quite impressive considering they showed exactly what the sandwich looks like. Two pieces of chicken in between them bacon, cheese and sauce! Along with "اطلب الان" with their hotline on the billboard.

Check out Monitoring Out of Home (MOOH), a specialized media intelligence firm and analytic system operating in Cairo and Dubai, to learn more about KFC’s campaign.

Campaign Credits

Industry: Foodservice

Brand: KFC

Advertiser: Americana Group

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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