An inclusive school set to empower children through re-imagined learning launches in Dubai. Citizens School, a new school, established in the heart of Dubai to launch in September 2022, is advertising its way through Dubai's OOH arena for its first campaign ever. Education powered by imagination and creativity is what this advertising campaign revolves around and the main message behind this campaign. Designed to present learning through a new lens, the Citizen's schooling experience focuses on the whole growth of a learner. It is built around each child's unique requirements, empowering them with choices to explore themes, expand interests and determine the routes that they want to go on to reach their full potential. In addition to highlighting that admissions are now open so that parents can get encouraged, reach out and admit their children, along with their website for further information and requirements. The OOH campaign is limited and made its way through Dubai's billboards in the form of Hoarding boards.
