The leading real estate developer, SODIC Developments, has turned up on Cairo's billboards with a new OOH advertising campaign, celebrating 25 years of real estate presence with a joyful display rocking the outdoor scene.

Deploying jubilant festive colours and easy-on-the-eyes messages, the company visualized 25 years of timeless experience, connections, views, and designs within major hot spots of Cairo's billboards.

Prior to their latest OOH Campaign, SODIC shook the scene with a brand-new gem in Ras El Hekma, elevating June North Coast with living through seafront views and exceptional villas, including an illuminating skylight. 

Over the past 25 years, SODIC has developed a diverse portfolio of Class-A, largescale, mixed-use communities in West Cairo, East Cairo, and Egypt's Mediterranean North Coast, bringing to the market award-winning developments that cater to the country's ever-growing need for high-quality residential, commercial and retail property and an exceptional sense of connection and belonging.

Check out Monitoring Out of Home (MOOH), a specialized media intelligence firm and analytic system operating in Cairo and Dubai, to get more information about SODIC Development’s campaign.

Campaign Credits

Industry: Real Estate

Brand: SODIC

Advertiser: SODIC Developments

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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