Huawei has come back on the UAE billboards with its foldable phones, the P50 Pocket and the Mate Xs 2. Their last OOH campaign was specifically for the P50 Pocket phone only, just a few months ago.  

The P50 Pocket is about innovation and versatility, with 3D micro-sculpture design and Ultra Spectrum Camera Matrix. On the other hand, The Mate Xs 2 is designed with New Falcon Wings that take the phone to brand new heights, with a True-Chroma Foldable Display and Camera System and potent, an astounding performance that adds to the experience of the phone.

The mobiles are the center of attention thanks to the ad's sleek-white, sophisticated design. The tagline announces "A Full Vision" and "A Special Release" for each of the phones. The AppGallery app is highlighted on the billboards as a way for customers to get more information about the products. 

This new campaign was distributed across Dubai in the third week of July in the form of Hoarding billboards and Digital Screens.

Campaign Credits

Industry: Mobile Devices


OOH Size: Digital Screen | Hoarding

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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