ALDAR, the most recognized and trusted real estate developer in the UAE, has polished Dubai’s OOH arena after its partnership with Manchester City Football club. Aldar announced fully furnished apartments in the launch of Yas Golf Collection, its latest community on the iconic Yas Island in Abu Dhabi. The community offers multiple home types to cater to a broad customer base, from unfurnished and furnished apartments to larger residences and units designed specifically for investors interested in short-term leasing. Units overlooking the championship golf course also face the water, meaning they catch Abu Dhabi’s stunning sunsets. So as the ad copy states, truly, it's “one home, many lifestyles.” Now when it comes to the DOOH campaign, it has a very look & feel to it, and goes hand in hand with the copy of the ad, as the ad puts the emphasis on the line “ I’d love to live in….” to leave the imagination to the audience to answer this question which happens to be what the brand offers through this campaign. The campaign has hit Dubai’s billboards in the form of hoarding boards and digital screens, as mentioned earlier.
