From the heart of downtown Toronto, ON, Ryerson University is here to add up to the education scene in Greater Cairo. Let alone adding a strong caliber like that to the OOH competition.\r\nThe campaign adopted the concept of unlocking missions and considered that interested applicants will unlock their future, which sounds very promising of what the university will offer. All we noticed once we laid our eyes on is the sleek design. It's very crisp and clean. The campaign has two versions. The first one is for Fashion school applicants with a profile of a model posing in a fashionable trendy way. And the second version is for engineering students where a male model is posing with the background of engineering motives. It's a brilliant campaign as it covers applicants' practical or creative demands.\r\nThe message of the campaign has two versions as well; the fashion version's message is Home to Canada's top programs in media & fashion, and for the engineering school, become the engineer the world needs both campaigns have the motto if unlock your future as a mutual motto. \r\nIf you think that's all about Ryerson University campaign, think again! We have in-depth analysis regards the campaign budget, locations, and media plans through our platform MOOH the ooh intelligence data provider for Cairo and Dubai.