Watches, clothing, and automobiles have all been heavily depicted in movies. But this year, TUMI, the leading travel and lifestyle brand, has created a new precedent by having one of its signature pieces appear in the upcoming action-comedy Bullet Train, as evident in their OOH campaign spreading across Dubai. The bag is a travel essential for every modern business traveler, and goes beyond the briefcase. The movie, starring Brad Pitt, will feature the luxury travel company in a leading role. The company has debuted its 19 Degree Aluminum Briefcase, which is the briefcase that the movie's characters are chasing after. The 19 Degree Aluminum briefcase from TUMI is a modern design with angular lines that appear striking from a distance and up close. The line, which combines luxury and innovation, is available in carry-on and check-in sizes and in an array of colors. Joey King, Aaron Taylor-Johnson, Brian Tyree Henry, and Hiroyuki Sanada are among the ensemble cast members of Bullet Train, and appear on the billboards. The ad copy reads “The Case Everyone is After”, along as highlighting the movie and that it’s “exclusively in cinemas”. The limited-edition bag is the ideal accessory and item for a movie like Bullet Train and is more than just a movie prop, carried by Aaron Taylor-Johnson on the advertisement. The new, limited campaign hit Dubai’s billboards in the third week of July on Hoardings and Digital Screens.
