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Burger King’s Selection Gourmet Burgers Return on UAE’s Billboards with a Mouthwatering Display

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Burger King’s Selection Gourmet Burgers Return on UAE’s Billboards with a Mouthwatering Display

Following their previous showcase of the “King’s Selection” Angus Burgers back in January, Burger King is back once again showcasing the gourmet selection. 

The juicy & tasteful “Chili Mayo” and “Smokey BBQ” are displayed perfectly in the ad, highlighting how it is “150g of Pure Flame Grilled Beef”. The ad copy notes the selection name and the phrase “A gourmet taste in every bite” which is translated in Arabic as well, noting “كنج سيلكشن طعم فاخر بكل ما فيه”. Burger King as usual hosts eye-catching and noticeable visuals of the tasty burgers, bound to grab UAE’s audience.  The burgers are placed upon a black background in order for them to be modeled in the foreground, flaunting their deliciousness to the audience. In addition, the black matte background reflects the brand’s trustworthiness as well as their professionalism and years of experience in the food service industry.



The ongoing campaign hit Dubai’s billboards once again in the third week of July upon uni-poles, lampposts and mega com.

Campaign Credits

Industry: Foodservice

Brand: Burger King

OOH Size: Lamppost | Mega Com | Uni-Pole

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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