For the first time; Palmier Developments hit the streets with an outdoor advertising campaign regards their project Zayard elite. Zayard is a project established in New Zayed neighborhood; it’s worth mentioning that Zayard Elite is another edition of another project by the real estate company Palmier Developments called “Zayard Residence,”
The billboard campaign is sponsored by the message of sophistication and promise of living the luxurious life. The billboard is promoting the 0% down payment as a selling point. And you can tell that easily with the size of the percentage compared to the main billboard’s font.
The artwork has navy blue as the primary color, and in marketing, navy blue sends the message of tranquility and reliability, which is what exactly the brand offers on its billboards.
If you think that's all about "Zayard" campaign, think again! We have in-depth analysis regards the campaign budget, locations, and media plans through our platform MOOH the ooh intelligence data provider for Cairo and Dubai.
Industry: Real Estate
Brand: Zayard Elite
Advertiser: Palmier Developments
Region: North Africa
Tags: Awareness Campaign
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