Mohamed Sallam and etisalat by e& Rise on Cairo’s Billboards Announcing Their Free Internet Packages

Etisalat by e& has risen on Cairo's OOH Arena once again, following their prior preceding, with new summer surprises and free internet packages flaunted by the adored movie star Mohamed Sallam.

The star Mohamed Sallam is hosted in the new promotional campaign's ad spaces, featuring Etisalat by e &'s new free internet packages with every subscription or renewal of the "Demagh Tanya," "Hekaya" or "Super Net" plans. The ad notes the offer "باقات انترنت هدية مع كل اشتراك او تجديد" which translates to "Free Internet Packages with Every Subscription or Renewal." Brand Ambassador Mohamed Sallam is presented on the billboards smiling upon a sky background with a Hawaiian shirt perfect for the summer. The ads are very inviting, sharing the means to a greater summer. The billboards also host the logo of the Demagh Tanya, Hekaya, and Super Net plans, in addition to a call to action, informing the audience of how to apply this promotion, which is either through the My Etisalat App or by calling *2022#. Lastly, the new rebranded logo is proudly displayed in the ad, accompanied by the slogan "make possible." 

If you want more about Etisalat by e& new campaign's location, budget, strategy, and more, you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).