More than a month after their last OOH campaignJune North Coast strikes the scene once again with a brand-new message! The gem in Ras El Hekma from SODIC Developments elevates living through seafront views and exceptional villas, including an illuminating skylight. 

The coastal town of June invites Cairo OOH audiences to feel the sun's rays and have a good time in a place with panoramic views of the sea that was inspired by art. According to June North Coast, there are sunsets, and then there are pink sunsets. Thus, "Be Pink About it" was born! 

The advertisement is a daydream that sparks memories of lazy summers and good times. Shades of pink and purple wash over the visuals, creating an image of a sunset so achingly beautiful that it makes you never want to miss one again! A lone palm tree sways with the breezy wind that is sure to follow the sun disappearing off and night beginning. Another abstract visual includes an upward angle of an architectural structure; pink, of course. 

Check out Monitoring Out of Home (MOOH), a specialized media intelligence firm and analytic system operating in Cairo and Dubai, to get more information about SODIC Development’s campaign.

Campaign Credits

Industry: Real Estate

Brand: June North Coast

Advertiser: SODIC

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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