Consumer electronics’ Brand LG takes on Cairo’s OOH Scene as the World Champion in Washing. Following their prior appearance on Cairo’s billboards, the trusted brand rises once again with a new branding campaign.  

LG hosts their wide range of high-quality and durable washing machines on Cairo’s ad spaces, highlighting their sleek and sturdy exterior. The campaign name “ابطال العالم في الغسيل” is noted on the ad, which translates to the “World Champion in Washing”. The ads present all kinds of washing machines readily available by LG, including the Dryer, the Washtower, the Vivace, and Turbo. Each machine showcased caters to a particular audience depending on each one’s needs, and presenting the range reflects the brand’s diversity and varied product portfolio. The machines are presented upon a snapshot of Cairo’s buildings and the top of the Cairo Tower, reflecting how LG is the top and most trusted consumer electronics brand in Egypt.      

If you want to know more about LG’s campaign location, budget, strategy, and more, you can take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).

Campaign Credits

Industry: Consumer Electronics

Brand: LG

Advertiser: LG Egypt

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Branding Campaign

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