In a fresh outstanding OOH campaign, pioneering convenience store On the Run climbs on Greater Cairo's OOH branding campaign introducing brand new freshest hits rocking the outdoor advertising arena in Cairo's major spots.

Prior to its latest outdoor campaign, On the run celebrated 21 years of "Proudly Serving; Great Coffee and Record Quality." On The Run was established in 2000 with core values; Fast, Fresh, and Friendly. These are the reasons behind the widely distributed marts' success, serving fresh gourmet sandwiches and pastries, flavorful coffee blends, and a wide variety of sweet and salty snacks. Mobil Gas Stations are located all around Egypt, featuring On the Run branches in many governorates with approximately 95 flagship convenience stores across the country.

The ad visuals encouraged On The Run regulars to taste its freshest hits Caramel Iced Latte, Iced Latte, and Iced Mocha, along with their smoked salmon sandwich and the famed basic salad.

The mart is a one-stop shop with solid sponsorship and partnership of commonly admired pastry chain La Poire, portraying their logo on the bottom right corner of the advert.

To reveal more regarding On The Run’s campaign, visit Monitoring Out-Of-Home (MOOH), the dedicated OOH media intelligence company and analysis system functioning in Cairo and Dubai, to uncover details regarding campaign kinds, types, budgets and locations.

Campaign Credits

Industry: Foodservice

Brand: On The Run

Advertiser: Exxon Mobil Egypt

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Branding Campaign

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