IKEA, the Swedish-founded, Dutch-headquartered multinational, ready-to-assemble furniture designer, kitchen appliances, and home accessory conglomerate, rises once again on UAE's billboards, following their previous appearance on DOOH. As usual, Al Futtaim Group sets out a unique awareness campaign, highlighting IKEA's dumbfounding storage units. 


IKEA's new campaign hosts a visual of all their convenient storage units that anyone might ever need, from shoe racks to kitchen cutlery. The new ads host the campaign name "Your Storage, Your Way," which is also translated to "التخزين على طريقتك" alongside the campaign catchphrase "Simple, Smart, On-Budget," also noted as "بسيط وذكي في حدود الميزانية." The storage spaces hosted are placed upon a yellow background, which is a very visually stimulating color that is known to be seen before any other color when placed against black. The ads strategically display the efficient storage units that can productively store clothes, shoes, and kitchen appliances. The ad copy encourages the audience to shop in-store or online through their website "IKEA.ae."

IKEA's campaign emerged on UAE's Billboards in the second week of July on Hoardings.   

Campaign Credits

Industry: Furniture & Interiors

Brand: IKEA

Advertiser: Al Futtaim Group

OOH Size: Hoarding

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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