Amazon is back on Dubai’s OOH arenas with more deals and offers as usual, this time with their infamous Prime Day. Their customers got accustomed to always having pleasant surprises from Amazon, such as their last Eid Sale campaign. This global campaign was spottedon OOH campaign in Cairo, notifying Cairo’s OOH audience of Prime Day with deals on electronics and smartphones. \r\n\r\nAmazon’s Prime Day is taking place on the 23rd and 24th of July, thus having “Two days of epic deals” as per their tagline. Amazon hosts Prime Day annually, a special event that is only open to Prime members and features two days of incredible savings on well-known brands and local companies. The sale, which starts on July 23 at midnight and spans categories like fashion, beauty, toys, electronics, and home decor, offers thousands of discounts, as well as on Prime Video and Prime Gaming content. Throughout Prime Day, new promotions will surface at random times.\r\n\r\n\r\nAmazon’s royal blue visuals spread a shopping frenzy, adding a shipment box, brand-new shoes, and edgy headphones to entice audiences. Customers can get an extra 20% off if they purchase using their Mastercard. The call-to-action invites people to “join Prime now”. \r\nThe new campaign was distributed across rooftop billboards, Mega Coms, Lampposts and Digital Screens in the third week of July in Dubai.