The leading fashion brand in comfort apparel, Jockey, has risen on Dubai's billboards with a new awareness campaign. Jockey offers casualwear, activewear, sleepwear, loungewear, undergarments, and socks. Innovative, high-quality items have been created by Jockey since their start in the industry, being sold in over 140 countries in department and specialty stores. There are more than 400 dedicated brand outlets for the company. Jockey's streamlined dedication to meeting the needs of its customers endures even as the company expands in scope and sophistication. Jockey takes pride in the fact that they have been clothing mankind since 1876, as they declare in the outdoor advertisement. They add, Comfort as the world knows it while announcing that they are available in the UAE. In a separate visual, a group of young adults is pictured leaning on each other and striking a relaxed, carefree attitude in their Jockey outerwear. The new, limited campaign hit Dubai's billboards in the first week of July on digital screens.
