American multinational technology company Apple rises on UAE’s OOH Arena featuring an awe-inspiring new display, highlighting the AirPods’ astounding spatial audio quality. Following their last debut, their newest colourful showcase brings the ads to life.
The ad spaces host a colourful visual of AirPod users dancing, enjoying the exceptional feature, Spatial Audio, that gives you a 3 dimensional, theatre-like sound from the movie or video you’re watching, so that sound seems like it’s coming from all around you. The 3D figures on the ads add to the liveliness of the advert, further emphasizing the bewildering quality that is Spatial Audio. The new campaign spotlights Airpods’ 360-degree sound format that recreates a surround effect through even a tiny pair of earbuds. It's mostly been used to enhance video playback with the AirPods Pro and AirPods Max. The ad copy notes “Spatial Audio with AirPods” also translated to “الصوت المكاني في AirPods.” The pink and blue colours used are extremely eye-catching, grabbing the audience's attention towards the 3D effect of the sound quality, offered by AirPods.
Apple’s new billboards struck Dubai’s OOH Scene in the first week of July on hoardings.
Industry: Mobile Devices
Advertiser: Apple Inc.
OOH Size: Hoarding
Country: United Arab Emirates
Tags: Awareness Campaign
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