With years under their belt, Pepsi never fails to surprise us with new and enticing offerings. Following their prior preceding, Pepsi is back with an outstanding showcase, featuring the talented Wegz and cutouts of the adored Mohamed Salah

Pepsi’s stunning feature hosts a snapshot of their latest video advertising, parading Wegz taking a selfie with the Mo Salah cutout alongside the campaign slogan “عايز تشوف صلاح” which translates to “Want to See Salah?” Other ad spaces host an ice-cold and refreshing visual of the Pepsi can, in addition to instructions on how to Meet the legend. The first being to check the code beneath the cap, then to send that code to “2624”. Other gifts are also mentioned on the ad like KFC meals, caps, t-shirts and bags. The campaign appeals greatly to all of Mohamed Salah’s fans, giving them a chance to meet their idol or win alluring gifts.  

If you want more about Etisalat’s campaign's location, budget, strategy, and more, you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).

Campaign Credits

Industry: Food & Beverages

Brand: Pepsi

Advertiser: PepsiCo Egypt

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Brand Ambassador | Mohamed Salah | Wegz

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