The curators of luxury brands, Ahmed Seddiqi & sons have come back with an outstanding OOH campaign, amazing people like they always do. They have been the region’s collector base since 1950 and are still ongoing. This time promoting for Oris Holstein and Frederique constant since their last Bovet June 27 presence. 

Oris Holstein Edition 2022 Revives a Groundbreaking 1990s Dual Time, While most watch brands are still mining the 1970s and 1980s for revival ideas, Oris has skipped ahead to the 1990s for its 2022 Hölstein Edition. The Oris Hölstein Edition 2022 brings back the Oris Full Steel Worldtimer, originally launched in 1998, using what was then a “groundbreaking movement” that had debuted a year earlier. Based on the Type 1 Squared, Ressence's Type 1DXB Watch draws inspiration from Arabic geometric patterns. Conceived in collaboration with UAE retailer Ahmed Seddiqi & sons.

The Frederique Constant Highlife Perpetual Calendar Manufacture “Year of the Fiftieth” which is a unique, limited edition watch created in celebration of the 50th anniversary of the United Arab Emirates.  In collaboration with watch retailers Ahmed Seddiqi & Sons, the brand has found more ways to diversify their watches in more ways than just their colors. It is, in fact, the first-ever watch (case and bracelet) created by Frederique Constant in lightweight titanium. It still measures 41mm in diameter and follows the familiar shapes and finishings of the rest of the Highlife collection. The dial is done in a Pantone 321 turquoise blue, taken from run-off areas of the Yas Marina Formula 1 circuit in Abu Dhabi and resembling the unique shade of blue of the Gulf waters.

The limited OOH campaign was seen in the form of hoarding boards.

Campaign Credits

Industry: Jewelry

Brand: Oris | Frederique Constant

Advertiser: Ahmed Seddiqi & Sons

OOH Size: Hoarding

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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