It’s surely an Amazing road to the FIFA World Cup 2022 in Qatar as the whistle blows on Dubai Digital OOH Scene. The new campaign launched during the First week of July presented Amazing as a program coordinated by the Supreme Committee for Delivery and Legacy, aimed at contributing to the lasting legacy of the 2022 FIFA World Cup and fulfilling Qatar’s promise to use the hosting of the event as a catalyst to empower people across the region and beyond.

Amazing uses a football for development approach – a type of football training on and off the pitch. The beautiful game teaches principles like gender equality and inclusivity and life skills like communication, organization, teamwork, and leadership.

During the countdown to the 2022 tournament, throughout its duration and long after the stadium lights have dimmed, Amazing seeks to transform local communities, empower young people to overcome disadvantages, and contribute to a new era of social responsibility in the world football. It has embarked upon a journey to touch the lives of people in some of the world’s most disadvantaged regions and tackle prevalent social issues, teaming up with NGOs and football for good organizations.

The Art & Science of OOH

Back To Top Arrow