The future of investing in crypto with FTX on the UAE’s outdoor advertising campaign. A cryptocurrency exchange created by and for traders. FTX provides cutting-edge products, such as leveraged tokens, options, volatility products, and derivatives that are firsts in the market. They have created a platform that is both reliable for expert trading organizations and user-friendly for beginners.
People get to know the CEO and founder, Sam Bankman-Fried, through the advertisement as he poses for Dubai’s audiences. However, Sam Bankman-Fried is not the only attention-grabber for the campaign, but there’s the beautiful Gisele Bündchen. The famed supermodel has broadened her horizons to being an ESG advisor as well. FTX asks, “You in?” coaxing both those interested in crypto and those willing to take a chance to invest with them. The choice of the supermodel Gisele Bündchen wasn't an out-of-the-blue decision. The Covergirl was chosen to be an advisor of FTX because of her passion for philanthropy, and organizations focused on combating poverty, protecting wildlife, and safeguarding the environment for future generations will all benefit from the scale of FTX’s donation.
The new campaign hit Dubai’s billboards in the first week of July on digital screens.
Industry: Financial Services
OOH Size: Digital Screen | Hoarding
Country: United Arab Emirates
Tags: Awareness Campaign | Brand Ambassador | Gisele Bündchen | Sam Bankman
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