Etisalat by e& is back with another strong OOH campaign introducing to the world the very new Content Passes launched on the billboards of Dubai. A new lifestyle bundle called Content Passes, which gives customers dedicated data for their preferred content, has been introduced by Etisalat UAE. According to the business, the new service caters to the rising demand for social media, mobile gaming, music, and video over Etisalat's mobile network. The announcement comes after Etisalat by e& was recently introduced as the new brand identity for Etisalat UAE. Content passes are only available to Etisalat by e& postpaid subscribers. Each pass provides users with 10GB of mobile data dedicated to accessing apps from one of the four categories: Music, Gaming, Video and Connect (for social media). The limited awareness campaign was spotted as the form of Bridge billboards.
