Following their prior preceding on Dubai’s OOH Arena, City Walk climbs UAE’s billboards, featuring the live, adrenaline-packed event “Football Mania.” For all the football enthusiasts out there, City Walk introduces Football Mania, the exhilarating, action-packed gaming live experience. The new event billboard hosts a dynamic visual of football players in their element, alongside a mention of all the amazing benefits that come with the astounding event. Other than noting the campaign name “ Football Mania Comes To City Walk” also translated to “موعد عشاق كرة القدم في سيتي ووك”, the ad copy mentions those stirring activities, including “Exciting Football Games,” “Live Entertainment Every Weekend” & “60+ Dining Choices.” The dates of the unmissable event are noted as well, running from the first of July to the fourth of September. Lastly, The logo of City Walk and Dubai Summer Surprises, which is City Walk’s strategic partner, are present, accompanied by a subtle mention of City Walk’s website and social media handles. The campaign struck Dubai’s Billboards in the first week of July on Digital Screens
