Hisense, the official sponsor for the FIFA World Cup Qatar 2022 and home appliances giant, has risen on Dubai’s OOH platforms after their last creative concept campaign announcing joining forces with FIFA World Cup Qatar 2022. With its state-of-the-art technology, outstanding performance, chic and stylish design, enduring reliability, and most reliable retail partners, Hisense is changing the game in its sector. Not only that, but Hisense is also constantly innovating and evolving, as seen by their ConnectLife application, which gives people the ability to communicate with machines. Thus, it enables people to manage and monitor their household items from any location. All devices work seamlessly with the application to make household chores effortless, via voice control, smart wizards, and third-party solutions. The advertisement displays a mother guiding her daughter to smart living on a screen of the app, with Hisense’s products in the background, such as an air conditioner and refrigerator. Hisense pulls people in by saying, “Smart living for a better life,” through ConnectLife. A portion of the billboard is also dedicated to the Fifa World Cup Qatar 2022 and reinforcing its status as its official sponsor. The campaign struck Dubai in the second week of July and was distributed as hoarding billboards.
