The famous electronics retailer B.TECH just returned to the OOH scene with a new campaign. It’s been a while, as the previous one was back in Nov 2021 to promote black Friday’s grand sale. The current campaign is promoting another unbeatable sale. This time B.TECH is calling it “Mega Carnival” because it has 50% off store-wide when you pay with mini cash from 17th till 21st of July as per the brand’s website. The brand is celebrating its 25th anniversary. And that’s why they decided to surprise us with this unbelievable sale. 

The billboard design is something else. It has a neon galactic design to it that gives you the vibe that you may own in the future when you shop through B.TECH. This brand has what it takes to carry you into the future. Regards the message, it states that the mega carnival is all about mega offers. A version of the billboards, especially the double-decker, showcases a sample of the broad range of devices B.TECH sells.

If you think that’s all about the B.TECH campaign, think again! We have in-depth analysis regards the campaign budget, locations, and media plans through our platform MOOH the ooh intelligence data provider for Cairo and Dubai.

Campaign Credits

Industry: Retail Shopping

Brand: B.Tech

Advertiser: B.Tech

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Promotional Campaign

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