McDonald’s latest OOH campaign, which has been running since middle March, brings you all-new blue food items as well as a yummy McFish sandwich. If you were not hungry enough after their previous “Grand” campaign, you sure will be now! Following the release of the latest Smurfs movie, “The Lost Village”, Smurfette and Brainy Smurf will join you for a delicious McFizz drink, Twist cone or Sundae, all of them in blue color. With the slogan “Color your meal blue” and photos of the food items over a blue background, the ads certainly advocate for the Smurfs’ color! Mostly placed in their annual locations, with some extra locations around the city, this limited-size campaign uses Large and X-Large uni-poles, double-decker poles and gates.
