Rabea tea, people's everyday cup of tea of delicious and distinctive flavors, excels for the first time on Cairo's billboards with the beloved Sayed Ragab. Standing out like the owners they are, Ahmed Mohammed Saleh Baeshen & Partners, the two brothers created a special blend of Ceylon tea which they originally served to family and friends solely and succeeded in making the most flavorful tea. What sets Rabea tea company apart from other Tea companies is their ability to source and blend Teas from various origins to deliver a consistent taste this time the OOH campaign is with a humorous person Sayed Ragab to boost their campaign even more. The campaign promotes the unique Egyptian taste, describing how Egyptians like their tea. The ad copy features two teas, Rabea Tea extra strong and Rabea tea express. The extra strong tea is a dust tea, that is why it's distinguished from others by the strength of flavour, taste, and rich colour, and this is due to the speed and strength of mixing soft tea with water while the Rabea tea express formed of tea leaves are in the form of Pellets, that's why it takes longer than Rabea extra strong to mix with water, to unleash its distinctive colour and flavour. Portrayed by the brand ambassador Sayed Ragab and a phrase that states that Rabea Tea فاهمين مزاج المصريين which makes Egyptian won't have it any other way! Learn more insights about the Rabea tea group's campaign by checking out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analytic system active in Cairo and Dubai
