WE and Kimo Cono collaborate in an OOH campaign all over Cairo to bring the largest mobile internet bundles for the best prices, following WE’s last campaign for Nitro Prime. For the very first time, WE and Kimo Cono are providing a special promotion that allows mobile users to get free megabytes during the summer.
In WE’s traditional purple-coloured billboards, the two brands reel people in by saying, “هات كون في الصيف هتكون ع النت “ Which translates in English as “You’ll have ice cream cone in summer, you’ll surf the internet”. hooking them in with the promise to win megabytes as a gift. By entering the code on the back of the lid after purchasing Kimo Cono ice cream, they can receive a gift of up to 500 free MBs. Kimo Cono’s ice cream can be seen protruding out from a mobile screen with a background of sea and sand. WE and Kimo Cono’s logos frame either end of the colourful, bright visuals.
For more information about Telecom Egypt & Nestle Egypt’s campaign, check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai.
Industry: Telecommunication | Food & Beverages
Brand: WE | Kimo Cono
Advertiser: Nestlé Egypt | TE (Telecom Egypt)
Region: North Africa
Tags: Awareness Campaign | Cross-promotion Campaign
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