The Dubai Mall rises again on prime digital-OOH spots across the UAE with a brand new "The Biggest Deal of the Year" awareness campaign. 

Dubai Mall's previous appearance on Dubai's DOOH scene was through the largest mall in the world hit the roads of UAE with a new outstanding OOH campaign. The campaign promotes The Emirates Skywards miles program in collaboration with the DSF in a gripping and enticing ad campaign that encourages consumers to enjoy a summer of shopping at The titular Mall and earn a 15% Bonus Skywards Miles. 

The world's largest mall is back on digital OOH Scene billboards fiercer than ever, this time announcing 'The Biggest Deal Of The Year' during the first week of July from the period starting from 1st of July to the 4th of September with the opportunity to shop and win AED one million and AED 25,000 weekly via the Dubai Mall App.

 The Dubai Mall is the ultimate shopping, retail, culinary, and entertainment and home to events of the year for all shoppers, foodies, and families across the city. This is a fact that is reflected in the ads, which show visuals of shoppers, families enjoying exotic experiences, and people of different ages having all sorts of fun. 

The logo of Emaar, a collaborator of the event, can be seen on the billboard.

Campaign Credits

Industry: Shopping Malls

Brand: The Dubai Mall

Advertiser: Emaar

OOH Size: Digital Screen

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Promotional Campaign

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