Chipsy launches a new smiley outdoor campaign, featuring their most talented brand ambassadors Amir Karara, Mahmoud Ellisy and Mohamed Gomaa. As always, Chipsy colours Cairo’s OOH Scene with their most tempting flavours, and in this case, smiles.
It’s worth mentioning that Amir Karara has still been the brand ambassador since their last campaign in Jan 2022 following his success in winning of being a deployed 2 brands ambassador in the fourth quarter of 2021
Chipsy’s new campaign advertises their new smile chip bags, encouraging the audience to lighten up, smile more and share their smiles with others. The ads host the three talented actors before and after they use the smile bag to transform their mood and smile more, noting “اه…كده احسن” which translates to “Yes… that's better” when they smile. The ad copy also notes the campaign slogan “الضحك بيجيب ضحك” which translates to “laughter brings laughter”, further emphasizing the importance of sharing your smiles. The ads also illustrate how the audience can do so, which is through downloading the laughter filters and sharing their smiles. The ads are very colourful and positive, each themed after the flavour hosted and held by the actors. Lastly, other than the Chipsy logo, the campaign catchphrase is also noted as “حلاوتها في بساطتها”.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Chipsy’s new campaign.
Industry: Food & Beverages
Advertiser: PepsiCo Egypt
Region: North Africa
Tags: Amir Karara | Awareness Campaign | Brand Ambassador | Mahmoud Ellisy | Mohamed Gomaa | Multi-Channel Campaign
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