The constantly excelling in telecommunication for Etisalat by e& has highlighted the streets of Dubai with its famous Elife Ultra plans: everything the world needs. \r\netisalat UAE’s ooh campaigns are something continuous on UAE roads sitemap and always there is new eLife Ultra to deliver to the audience in a brillian intellectual way.\r\nit’s worth mentioning that the previous campaign of Etisalat promoting Elife packages was last January. while the previous Etisalat campaign was last week just to prove that the telecommunication mogul is always close to their fans.\r\n\r\nThe visuals portray a family spending quality time together to show how connected Elife Ultra makes them. It’s the next generation portfolio of home internet plans, designed to meet UAE families' home connectivity and digital needs, delivering world-class internet speeds combined with the best 4K and HD TV channels and a range of digital benefits. ELife today is the most popular entertainment service offering a wide range of TV content to viewers from all around the world and the new plans further expand this with the inclusion of STARZPLAY and Amazon Prime into the core offering. The new benefits in the portfolio also include free food delivery with Etisalat’s award-winning Smiles app.\r\nThe campaign hit Dubai’s streets in the last week of June as bridge billboards.