MasterCard is harnessing Dubai roads in collaboration with Emirates Airlines to tell us what to do when we travel. Mastercard’s previous campaign was nothing less exciting than the current one. The current partnership with both conglomerates comes on a hoarding display on Dubai roads. The visual of the copy is a masterpiece. As the traveler standing in the middle of the billboard with a mountain background as she is on a trip. Now the ad's message is very touching and written in a brilliant way to serve the purpose of the whole campaign. The motto of the campaign is “collect memories, not just souvenirs,” just to urge the audience to travel more and collect more memories. It’s been announced that anyone can have a chance to win a trip with 15000 AED when you book your trips using MasterCard on with Emirates Airlines. The offer is available for a limited time. So you may consider it as soon as possible.
