Beko is cooling down Cairo's OOH sitemap with its new campaign. The home appliances brand has been away from the scene since Sep 2021. The current campaign is promoting the ACs Pro Smart Inverter range the Turkish brand offers with the message winter in summer with an Eskimo person to send the chills even during our hot summer. The brand's main messaging, living like a pro, describes exactly what Beko is all about, as the brand offers advanced technology to make life easier on users. There are 99 reasons why we love Beko! And while we speak about the artwork of the brand, we have to mention the primary color is blue to send the shivers to the audience and sells the idea of turning your hot weather into North Pole Winter. \r\nFor the few who don't know About Beko , Beko has been a Turkish pioneer brand in home appliances since the 1950s, which makes the brand stand out amongst its competitors.\r\nIf you want more about Beko campaign's location, budget, strategy, and more, you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).