After their latest OOH campaign on Dubai’s billboards in February, Samsung returned to the billboards to promote the Samsung Galaxy S22 Nightography series 5G with an outdoor advertising campaign. 

After the big uproar of Samsung's previous DOOH campaign, using eye-popping 3D high-end tech giant screens featured for the first time on Dubai's most vibrant streets, the multinational conglomerate, Samsung, has shown up once again stronger as usual to present the brand-new edition of Samsung Galaxy S22 Nightography Series. 

The visuals are very simple, as they have chosen the minimal style design to focus on the Galaxy S22 series specs, depicting the sleek design of the mobile phone within an extract of its abilities and shooting qualities.

The new Galaxy Ultra Nightography has to offer a whole new design with a shrinking size, fast charging, excellent camera performance, and more incredible specs. 

This new campaign popped up in the third week of June on different OOH types, including hoarding and unipole billboards in Dubai.

Campaign Credits

Industry: Mobile Devices


Advertiser: SAMSUNG UAE

OOH Size: Hoarding | Uni-Pole

[] []

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

The Art & Science of OOH

Back To Top Arrow