McDonald's is back and stronger than ever on Cairo’s billboards featuring their impressive “Everybody wins with Mondial Meal”. Following their prior appearance, Egypt’s number one fast food chain grants the audience a chance at winning remarkable prizes in addition to a chance to win two tickets to the world cup tournaments. The ad copy notes the campaign name “الكل كسبان مع وجبة المونديال”, accompanied by a visual of the phenomenal mondial meal, which incorporates a large big tasty meal, accompanied by a cheeseburger or chicken macdo sandwich and a sundae from your choice. The meal comes with a scratch coupon which has many prizes that customers can redeem from their nearest branch as well as the chance for 10 people to win a trip to Qatar’s FIFA World cup semi-final and final. The ad embraces the football spirit with little additions to the design, for example a soccer ball, court sketches and goal signs, as well as flaunting some of the amazing prizes. Lastly, McDonald’s subtly spurs the audience to download their app, available both on the App store and Google play. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about McDonald’s new campaign.
